« Tema. Globalt fokus » As you know we have revitalised it to provide a resource in the national implementation of the DSM Directive – it is important that national lawmakers understand the connection and implement the educational exception in such a way that the creative community benefits and their rights and markets are protected.” In which ways has Copydan Writing contributed to the international cooperation? “Earlier, I spoke about how important being able to access authentic and practical knowledge and experience from our members is to our work. Copydan Writing is one of our most engaged members and is very generous with sharing their experiences and expertise, including in mentoring emerging RROs. Copydan Writing is also very involved with IFRRO itself, with Martin Kyst (Head of legal, Copydan Writing) chairing the Legal Forum and Anders Kristian Rasch (CEO, Copydan Writing) serving on the Board. I believe that through this engagement, Copydan Writing provides an example for other IFRRO members on how to leverage the international network to develop and challenge staff. Involving a cross section of staff in international work, as Copydan Writing does, is an opportunity for those staff members to learn about the variety of ways that collective management works and to apply that knowledge to their own roles. This is valuable not only to their individual development and growth, but also benefits the organisation, by providing insights into different ways and approaches to collective management.” In a foreign perspective – what is special about the Danish licensing model? “In response to this question, I would like to emphasis two things – extended collective licensing generally, and then the way it is implemented in Denmark. Within the IFRRO community, extended collective licensing (ECL) is seen as solving two important challenges. The first is an issue important to authors and publishers, that of being able to choose when and on what terms they will offer a collective licence. The voluntary nature of ECL solves this challenge. The other challenge is that from a licensee perspective a voluntary licence doesn’t provide the complete coverage of works that they need. The extended nature of the ECL solves this problem. And currently, since its recognition in the DSM Directive, ECL is “having a moment” as many different national governments are assessing and exploring if the approach will work in their country and in their legal system. It is an interesting time for ECL, and the next few years promise to be very exciting indeed. In terms of ECL in Denmark, something that stands out for me is the individual distribution, which is important to many rightsholders and also to some licensees, who want to see a direct relationship between what they pay and the individual benefitting.” ORDFORKLARING Copydan Writing: Copydan Tekst & Node RROs/Reproduction Rights Organisations: Forvaltningsselskaber Content for Education. Se mere om kampagnen på www.contentforeducation.org Extended collective licensing (ECL): Aftalelicensmodel DSM Directive: Det nye EU-direktiv vedtaget i 2019, som pt. står for at skulle implementeres i lokale lovgivninger, herunder i Danmark fra juli 2021. 17
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